Deccan Herald –  enlightening  readers in Karnataka for 50 years

Deccan Herald was launched in 1948 y Mr. K.N. Guruswamy. Today   this newspaper published by Printers (Mysore) Private Limited has become the leading newspaper of Karnataka.  In a span of 50 glorious years Deccan Herald has managed to increase its readership to 423,000 a day as stated by the Indian Readership Survey.

Reasons for Popularity:

Deccan Herald has become a household name for people in Karnataka since it presents rational view on state, national as well as international affairs.  A group of handpicked columnists writing on behalf of Deccan Herald present top class content based on the latest agendas.  

Deccan Herald has always focused on quality over quantity right from its earliest days.  This is why even after fifty years the publication strives for excellence when it comes to maintaining superior print quality, much to the delight of its readers.

Supplements:

Supplements are often considered to be a reason for attraction when it comes to improving the readership of a newspaper.  Deccan Herald applies this to great effect by publishing a list of special supplements on certain days of the week.  Some of the most popular supplements released by Deccan Herald are:

Economy & Business: This exclusive supplement summarizes the industrial and commercial evens of the week.  A dedicated comment section also discusses and analyses the latest industrial developments and adopted policies.

Avenues:  Avenues is recruitment special pullout that talks focusing careers and corporate management issues.

Science & Technology: Features discussion and articles about the latest developments in science and technology.

Growth of advertising in Deccan Herald:

Deccan Herald covers almost the entire of Karnataka with editions in prime cities like Bangalore, Hubli, Mangalore, Gulbarga. Recently the publication has also introduced a Karnataka-Hyderabad edition that reaches out to readers in Andhra Pradesh.  Prajavani, the sister publication of Deccan Herald has also become the lifeline of Kannada readers in the state.  Therefore if you are planning to advertise in Karnataka, then Deccan Herald should be your first pick.

Competition:

Amongst English newspapers Times Of India is the main threat to Deccan Herald in Bangalore region.  On the other hand Prajavani, the sister publication of Deccan Herald handles the competition offered by local regional newspaper dailies like Udayavani and Kannada Prabha.